It should come as no surprise that custom promotional caps are like walking billboards for your business every single time that they are worn. They come in every colour of the rainbow and can be printed or embroidered with your logo for that personal touch. In more recent years, however, business owners have been looking more into other promotional items. If you really want to create buzz, however, we think that caps are the way to go.
But why exactly is this? There are a number of benefits to using custom promotional caps over the other promo items that are available to market your business, including:
Worn Year Round
Unlike other types of hat, such as beanies and sun visors (which tend to only be worn seasonally), caps are often worn all year round. This ensures that you’re receiving impressions no matter the season and ensures the most bang for your buck.
When the caps arrive, they’re generally folded up (with the back pressed against the front) and stacked on top of each other. This makes them easily distributed, as they don’t take up much room (they can even be thrown into a bag) and can be quickly grabbed.
Caps can be handed out in a variety of situations, from tradeshows and conferences to employee rewards and a part of welcome packs. Their versatility means that you can order them in bulk (which is distinctly cheaper) and it doesn’t matter if there are leftovers.
Variety of Styles
There is a wide variety of styles available, including: rigger, slider, frontier, hi vis, downforce, racing, signature and OneFit. This ensures that you’re able to get a perfect match for your business and the image that you’re trying to portray to others.
Suit Every Gender
Another major benefit of caps is that they aren’t specific to men, women or even children – they’re something that can be worn by literally everyone. On top of ensuring that you’re welcoming to your entire target audience, it means you only need to make one purchase.
Printed or Embroidered
When it comes to adding your logo onto your choice of cap, you have two options – screen printing (which allows for much wider colour and design options) and embroidery (which provides a long lasting finish). Both options look fantastic once completed.
Caps can be made from a variety of materials, including: cotton twill, micro fibre, mesh, brushed cotton, polyester, terry towelling and breathable poly twill. This ensures the absolute comfort of the people who end up wearing them around.
Thanks to the advancements in technology, it is now possible to custom design your own caps. This will ensure a completely unique look for your business, nothing like what your competitors are using. This is more expensive and has a larger minimum quantity, though.
As you can see, there are a number of benefits to using custom promotional caps as a part of your marketing campaign. They are a walking billboard for your business that cannot be matched by other types of promotional item
, not even other wearables. Generating buzz for your brand is essential for getting your name out there and making sure that people know who you are, otherwise how will they know to use your services in the future?