In this blog post I'm going to summarize some of the findings of a Nielsen survey of more than 27,000 Internet users from North America, South America, Asia Pacific, Europe and the Middle East.
NO QUESTION: The Internet has changed how we shop forever!
eCommerce is booming all over the world and it's not slowing down anytime soon!
Here's a picture borrowed from the online coupon aggregator My Coupon Codes which shows the online buying market and the Percentage of the Population by Regions Who Shop Online.
The survey also looked at the Top 5 Things People Were Planning on Buying in the Near Future.
One of the great benefits of online shopping is the ability to read others' reviews of a product, whether they are experts or simply fellow shoppers. 57% of online shoppers said they consider reviews prior to buying.
Of those who responded to the survey most said reviews were important when purchasing consumer electronics, 45% said most important was reviews on cars, and 37% said reviews were most important when buying software.
When doing reviews, here are the results of the Most Critical Audiences to Least Critical by parts of the world.
Finally, here's another interesting graphic which compares the East vs. the West in terms of Total Monthly Spending Online.
Stay tuned to my blog. I'll be sharing more interesting informtion about the HUGE, worldwide, online shopping trend in the days and weeks to come.
Thanks for visiting!