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Problems tend to arise with certain items, such as consumer electronics, where the importer is not able to provide the relevant service for the products and the local distributors refuse to service these items.
He also pointed out that local brands more advantage in the second and third tier cities, one is more familiar with the market for local brands, on the other hand is in the relevant market, the brand has improved distribution network. Xtep Group in the Mainland has more than 6,000 dealer outlets, second and third tier cities throughout the country, of which about Bacheng exclusive marketing our products, coupled with the larger group to give dealers a discount, so it has a considerable competitive advantage.
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On the other hand a new product politics is emerging with the efforts of conscientious citizens and civil society. The customers are beginning to brood-over what they buy and how it affects the end producer. Clean Clothe Campaign against exploitative garments factories in Europe and No Sweat campaign against Nike in America is slowly but gradually changing the behaviour of brand-conscious TNCs.
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