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Graduation Dresses declined

Zoob's first foray into the ready-to-wear business came in 1999, when an order for 6,000 pieces for the nationwide Skala department store network arrived. Her new ready-to-wear line, launched last October, is on sale at the same location. Each model is manufactured in eight to ten Plus Size Formal Dresses and is sold at prices close to average Hungarian clothing prices. A complete outfit costs between Ft 50,000 and Ft 80,000.

   Zoob has been designing Westel employees' outfits since late 1998, adding a few new items each year.

   "One of the most important parts of my work is dressing Westel," she says.

   Both the designer and Westel Junior Graduation Dresses declined to reveal the size of the commission.

   Meanwhile, Vizo must try to survive in a competitive industry that thrives on hype and advertising.

   Locally, the company does not advertise, instead spending its marketing budget on organizing publicity-generating events. A complimentary seat for a guest at a show, for example, costs the company about Ft 12,000.

   "Apart from this, I cannot place any ads, Homecoming Dresses the company is not in a financial position to define advertising budgets for different products," Zoob says.

   As part of an ongoing image overhaul, the brand name was changed to "Katti Zoob" in 1999, along with a pared-down new logo to promote the ready-to-wear line.

   Marketing abroad means trying to compete with large international brands.

   A full-page ad in publisher Conde Nast's U.S. edition of glossy fashion magazine Vogue, for example, costs $55,265 (Ft 15.9 million). In comparison, an ad of the same size in VNU Budapest Rt's local edition of women's magazine Cosmopolitan sells for Ft 960,000 ($3,321).

   "If a store like Saks [Fifth Avenue] orders 100 pieces, it will also ask how many times you advertise a year in the American Vogue," she says. "And once you take a look at how much a one-page ad costs there, you no longer feel like supplying clothes for Saks … It's impossible to Prom Dresses 2012 becoming a player on the media market from Hungary."

   Instead, Zoob opted for dressing a Short Prom Dresses client embodying the target group – a princess of the Bourbon royal dynasty of France – and relies on word-of-mouth marketing. Plans are similar for Germany, while to enter the costly British market, Vizo must find a distributor first, she says.


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