With only 200 units available, the firm is aiming to raise their brand value in Europe by giving the washers the status of a collector's item.
``We have grown to become the No.1 Discount Baby Doll Prom Dresses in the high-end washing machine market over the past five years. By blending top-class design and technology, we will strengthen our position in the European market,'' Na Young-bae, chief of LG's British operation, said in a press release.
Household appliances are new fields for the two firms to develop with fashion designers but they have already adopted works from various Korean and foreign artists to their mobile phones and laptops. Samsung has worked with Anna Sui for its mobile phones, and LG used Discount Backless Prom Dresses Cavalli for it phones in Europe.
As the name Ssamzie Market suggests, the multibrand shop positions itself between an open-air market and a modern store. "I was attracted to the image of traditional markets and wanted to turn it into a kind of an iconic concept," said Chun Jae-yong, director of Ssamzie Market.Take a few steps into the shop and the first (or is it second?) floor opens up its off-white space: there, a shopping cart is filled with Evisu jeans, a rack under the staircase has accessories and in the middle of the floor stands artist Choi Jeong-hwa's signature red plastic installation work.
"Choi collaborated with us on Ssamzie Market," planning and building the four-story structure, explained Chun. "Those red plastic boxes will be also on sale from next month," along with other hodgepodges scoured "Every single item in this shop is on sale, including the vintage
sewing machine," he said. "It might be a bit of a stretch, Discount Ball Gowns we wanted to bring everything our customers, supposedly in their late teens to thirties, would want. Toys, CDs, clothes, sneakers, whatever - you name it."
This explains why there are so many different items, in quite small quantity, scattered across Ssamzie Market. "Merchandise is updated at least twice a week. And instead of selling a single item, we'd like to offer a complete style, a fully coordinated look," said Chun, adding that he is inspired in Paris.
There are Polaroid shots of style suggestions, with a handwritten note that is more poetic than a caption of a magazine, more suggestive than dictating.
From urban, chic looks and more Short Prom Dresses garments and accessories to skateboarder outfits, choices abound. The price range is quite wide as the merchandise includes billowing dresses from Martine Sitbon, Ssamzie accessories, Fred Perry shoes and miscellaneous items from Hong Kong and Europe.