Jane Birkin, 69, models a stylish tuxedo as she takes center stage in Saint Laurent's stunning new black and white ad campaign
Jane Birkin's may have inspired the creation of the highly-coveted Hermès Birkin bag, but the fashion icon is lending her image to Saint Laurent to tout one of their classic luxury items.
Saint Laurent creative director Hedi Slimane has tapped the 69-year-old English actress and singer to be the face of the brand's iconic Le Smoking tuxedo, which was first designed by Yves Saint Laurent in 1966.
In the new campaign images shot by the designer, Jane's trademark bangs and wavy hair are strewn across her face as she poses for the black and white portraits.
While Jane is smiling and looking down in one of the photos, another sees her giving the camera a come-hither-stare.
Although the ads are celebrating the brand's revolutionary tuxedo, only a small ports of the label's jacket and button-down are visible in the campaign images.
Jane, who is considered an icon of the '60s and '70s, has joined a growing number of famous women in their 60s who have fronted a Saint Laurent campaign.
Just a few years after taking over the label in 2012, Hedi had legendary singers and '60s icons Joni Mitchell and Marianne Faithfull pose in similar black and white portraits for the label's 2015 and 2014 campaigns, respectively.
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Courtney Love, Kim Gordon, Marilyn Manson have also been featured in the brand's ads as part of Hedi's ongoing music project, which promote musicians who have inspired him over the years.
However, having Jane star in a Saint Laurent campaign may have been a long-time coming. According to a 2009 interview with the Telegraph, Yves Saint Laurent used to put on entire fashion shows in private just for her, as they were both key members of the Paris fashion scene in the 1960s.
Earlier this month, Jane donned a khaki trench coat and converse sneakers to attend the Saint Laurent Fall 2016 show during Paris Fashion Week.
As legend has it, Jane inspired the inception of the Hermès Birkin bag in 1981 when she was upgraded on an Air France flight to London and ended up seated next to the label's chief executive Jean-Louis Dumas.
The fashion 'it' girl recalled the moment in 2012, telling The Telegraph that her husband at the time, Jacques Doillon, had purposefully reversed his car over her bag and crushed it two days before her flight.
Jane continued: 'Little did he know that on this airplane journey, when everything fell out of whatever bag I had, the man next to me said: "You should have one with pockets."
'I said: "The day Hermès make one with pockets I will have that," and he said: "But I am Hermès and I will put pockets in for you."'
Jean-Louis offered Jane the opportunity to create a bag with him during that flight, if she would promise to lend her name to the design - and from that moment the Birkin was born.
However, despite being one of the most luxurious and hard to come by accessories on the planet, Jane revealed four years ago that she only had one of her namesake bags, noting that it was heavy and customized with stickers to disguise it from being a 'bloody Birkin bag'.
Last July, she announced that she wanted the handbag to be renamed - because she didn't want to be associated with it anymore, after learning through animal rights charity PETA that reptiles were allegedly harmed during the luxury accessory's production.
However, a few months later, she ultimately decided to allow Hermès to continue using her name for their coveted Birkin bag after being reassured of their humane crocodile and alligator farming practices.
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