She also wants to correct people's association of the "made-in-China" label with shoddy, inferior products. Prices, however, range from US$260 to US$750, quite expensive for a starter in the industry. The 28-year-old is discount Christian Louboutin shoes and ambitious: "I want to create the first international luxury shoe brand that is 'made in China." In fact, the "Mary Ching" brand philosophy is based on the belief that there will be a shift in perspective over the next 10 to 15 years towards a positive concept of "made in China" being highly desirable.
"People always presume that things 'made in China' are of poor quality, which is not true," she says. "All my shoes are hand-made in China. When people see my collection, they are amazed by the quality. "More and more luxury productions are reallocating to China and the customer is becoming more aware of this trend," she adds. The idea is to create Christian Louboutin sparkly shoes that combine the Asian aesthetic and European styles, using the finest materials from Italy and the local market, and are made with the top craftsmanship in China.
Yeung moved to Shanghai a year and a half ago as she saw vast possibilities in the market. "Since I was a little girl, I have always dreamed of having my own fashion label one day," she recalls. "So here I am now, working on fashion and following my dream. "I think Shanghai is such an exciting city that the future of fashion is here," she continues. "It is Christian Louboutin nyc any other major cities such as Paris, London and New York, where the fashion scene has already been established." And with white- and gold-collar income booming, she says, people are more likely to spend on brands and quality.