Stop frame. Number one pursuit of the anally retentive, and the Prom Dresses mental. A friend of mine at Wieden & Kennedy goes hard at it all weekend in his bedroom (stop frame, not fucking, you understand). He's a planner. Nuff said. Anyway, point being, nowadays if you have a standard digital camera and a mind for numbing,you can have your film shot and out there in a jiffy. So there's a lot of it about. Some of it is brilliant.This BBC Electric Proms (4) animation is Flirt Empire Waist Strapless Beaded Prom Dress enough, but considering what can be done with a D5 now,I wouldn't call it pushing the boundaries.
The Freeview (5) ad's the same. Nice enough. No disaster by any means. But I'm struggling to see what the engaging creative idea is and it lacks a little finesse executionally.The talking teapot is just a Floor Length One Shoulder Empire Prom Dress with a mouth on it. I guess that's so it can splutter out a little more of the brief. Terry's Chocolate Orange (2) is sweet. Lots of well-cast people giving the orange a bash to release those segments. Thoroughly watchable. My one quibble would be why isn't there a killer product shot in there to get the tastebuds going? I'm hooked into the idea but not necessarily the chocolate.
I've been a bigfan of the Marks & Spencer (3) work for a while now, but the latest effort leaves me a little cold. It tries to be charming, witty and stylish but it's ended up being a bit of a hotch potch.Why Floor Length Strapless Waterfall Dress Peter Kay in this film? And why are they still all dancing around? It feels like a cross between Gap and John Smith's. Fashion moves on and maybe it's time for M&S to do the same. Shame because I loved it. But I loved my Diadora Gold Borg Elites and I still threw them away, eventually.