Have you ever taken the time to sit down and think about the ideal customer of yours? To come to think of it, I am not sure when the last time I thought about who our ideal customer is since we have so many different types we try to market to. Is this bad? Could it be bad? Hmmmm!
If you are having trouble identifying your exact target customer the first thing you should do is think about the niche you are in. What is the product line you sell the most of? Is it a complex product for a complex buyer? If this is the case, then you have a niche, but you have to dig deeper. If you sell clothing for women, then you have a niche as well, but a niche you can even target closer by getting specific about the type of clothing or the age range.
These are just examples of questions you can ask yourself as you jot down your... Read More