According to the "Global Email Attitudes" survey: "Nearly 60% of consumers who receive marketing email are more likely to make an in-store purchase."
Email marketing is an effective way to drive traffic to your business. It keeps a specific set of niche clients that have chosen to be emailed and updated with new content engaged with your brand. And keeping your audience engaged is the cornerstone to the success of any business.
What is the first thing you do in the morning? Check Facebook? Twitter? Email? I only ask this because some days are different than others for me, but I know that as a business owner I want to ensure I tap into every possible channel my customers visit and all three channels work.
At Addoway, our favorite email marketing tool to use is Mad Mimi. We love... Read More
Since our beta launch with our social platform just 3 months ago, Addoway's traffic and sales have TRIPLED in the last 60 days as we have experienced explosive growth. More and more buyers are discovering Addoway to look for great deals from merchants they can trust and sellers are discovering an innovative platform that merges social media and eCommerce together effectively.
Listen to Co-founder Fredrick Nijm as he talks about the exciting news here.
BEHIND THE SCENES
We also wanted to let you know that our engineering team is currently working on some incredible innovations that will be implemented over the course of the next 6 months to make the Addoway experience a truly remarkable one. Yes, it's true. We never sleep! :)
DID YOU KNOW THAT PRODUCTS ON ADDOWAY ARE UP TO 70% OFF?
The next time you are shopping take some time to compare prices across the web with prices on Addoway and you will be impressed too!
SO WHY SHOULD YOU SHOP ON ADDOWAY?
Really low prices: Because Addoway does not charge any listing or final sale fees to our sellers, buyers find really great deals on Addoway at prices up to 70% cheaper.
Shop from your friends and the people they know: Addoway automatically shows you if any of your friends know the seller you are thinking of buying from. Soon we will show you if any of your friends have bought from the seller and had a good experience too.
Know more about who you are buying from before you buy: Beyond displaying mutual relationships between buyers and sellers, Addoway also... Read More
As many of you know, GoogleProduct Search is an important shopping engine to be on if you want to drive high-quality shoppers to your items.
Would you like your products featured on Google Product Search as an Addoway seller?
Well if you have listed the same products on another marketplace as you have on Addoway, then Google requires that the prices of your Addoway items be different than what you have listed on those other marketplaces. (That means if you have imported items from eBay for example, we can still get you extra exposure through Google Product Search, but only if the prices of your items on Addoway are different than they are on eBay). To make this really easy on our sellers, we created a bulk edit tool that allows you to edit all your prices in mass in a matter of seconds.
“79% of the respondents “rarely or never” purchase a product without complete product information…and when faced with incomplete information, 72% go to a competitor”
Product detail information
Your buyers need really good content to make them feel more comfortable that the product they found on your store is the product they definitely need. There is nothing worse than buying something you thought was the right product and then finding out that once you get it, it wasn't. Your product description builds trust in you as a merchant and provides them a level of trust that they can rely on you to deliver what they need. If you are confident in your product, then show that confidence in your presentation. It will go a long way in increasing your sales.
My own personal experience
I recently purchased a... Read More