I have been reading Seth Godin’s Tribes and I can’t help but think that we at Addoway are doing just that – creating a tribe. We have created a platform that challenges the status quo – full of fees and lack of communication, so you don’t really know who you are buying from or selling to.
There are so many sellers in the marketplace frustrated with what has become the status quo. They want to leave, but are afraid. Afraid of what? That buyers won’t come to their stores?
Afraid of spending the time to create another profile somewhere else, because they don’t believe it could happen?
Why have we spent the time dreaming for an alternative option, but then not embrace it once it arrives?
Why do we instead choose to follow the status quo and not embrace change because it is fun?
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