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Addoway, Inc

Polishing those Product Descriptions

So you are checking your business and sales are doing okay, but you want more. You want to be more successful and make more money right? You look over everything and sometimes even do it twice. You make sure you are on social media, your photos are looking great and your items are competitively priced and coming up on Google and Bing, but when was the last time you really looked into your descriptions? That's right your items descriptions. 

Your photos are not the only important part of your listing that you need to focus on. A listing with a couple of great photos will do you no justice if you put no work into your description. Buyers are attracted to great photos don't get us wrong, but once they are there you need to show them that there is something behind just a great photo. You need to hook them in the description and get them to go to the Buy Now button next. If you are seeing a lot of traffic, but no orders it is because your buyers/visitors are leaving right away. Something is not keeping their attention. You got them there, which is half the battle, but you have to do the other half too. 

So here are a couple of quick tips when checking your items descriptions:

  1. Include accurate care instructions, dimensions and warranty information at all times
  2. Describe all of the product features and product information and list them if possible
  3. You can never add too much detail about the product. You want to make buyers confident that it's what they want and they should buy it
  4. Please use spell checker and check your grammer. Once done, do it again! Most errors can be adjusted right here. Buyers are picky. 
  5. You do not need to include that the product is 40% off or discuss free shipping in the description. This is not necessary at all. Buyers are already attracted to the item and price, so you don't have to worry about it anymore. 
  6. Please do not repeat yourself. The title of your listing is for the title; don't add it in the description again. Spend the time convincing your buyers your listing is exactly what they want in words. 
So remember, get them with the photo and then keep them with the description. Customers have a short attention span. You must catch their attention and convince them that they need your product.  

Good luck and happy selling!

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Reader Comments  (7)

Monty | June 19th 2012 at 1340113014

Excellent advice for our newcomers and to those aka addO-pioneers.

If I may also suggest:

1. Give your items a new "Facelift" by taking new photos of your same items in order to give them New "Life". I, as a buyer, appreciate listings that appear newly fresh with lighting or color, etc.

Best of luck and happy addO-selling because I will be "addO-buying" all summer long!

Donna's Stuff & More
Donna's Stuff & More | June 19th 2012 at 1340130355

Thanks for the good tips! ;-D
BeewitchingItems | June 20th 2012 at 1340221041

Lots of good information here, thanks
 | June 26th 2012 at 1340762297

Great advice and very helpful! Thanks!!
no photo
CajunTeacher | July 10th 2012 at 1341912544

So dont put the shipping as free shipping in the description?
Gosh I put what is in the title on the first line of the description...was told that helps with google I am confused! :)
Nicole  Hong
Nicole Hong | June 20th 2013 at 1371720076

Thanks for sharing! We mainly wholesale electronic products such as switches, routers, who are interested can have a look!
no photo
MarkStewart   | July 13th 2017 at 1499943172

I think this article is an unquestionable requirement perused for all advertisers out there. I particularly cherish the case given and the unmistakable outline of each point. Much thanks. Actually, I felt that connecting with feelings is the most vital factor that can push the potential clients to purchase. Many time, cheap assignment we purchase on drive notwithstanding when we have completely when through the buying decision.