So you are checking your business and sales are doing okay, but you want more. You want to be more successful and make more money right? You look over everything and sometimes even do it twice. You make sure you are on social media, your photos are looking great and your items are competitively priced and coming up on Google and Bing, but when was the last time you really looked into your descriptions? That's right your items descriptions.
Your photos are not the only important part of your listing that you need to focus on. A listing with a couple of great photos will do you no justice if you put no work into your description. Buyers are attracted to great photos don't get us wrong, but once they are there you need to show them that there is something behind just a great photo. You need to hook them in the description and get them to go to the Buy Now button next. If you are seeing a lot of traffic, but no orders it is because your buyers/visitors are leaving right away. Something is not keeping their attention. You got them there, which is half the battle, but you have to do the other half too.
So here are a couple of quick tips when checking your items descriptions:
Include accurate care instructions, dimensions and warranty information at all times
Describe all of the product features and product information and list them if possible
You can never add too much detail about the product. You want to make buyers confident that it's what they want and they should buy it
Please use spell checker and check your grammer. Once done, do it again! Most errors can be adjusted right here. Buyers are picky.
You do not need to include that the product is 40% off or discuss free shipping in the description. This is not necessary at all. Buyers are already attracted to the item and price, so you don't have to worry about it anymore.
Please do not repeat yourself. The title of your listing is for the title; don't add it in the description again. Spend the time convincing your buyers your listing is exactly what they want in words.
So remember, get them with the photo and then keep them with the description. Customers have a short attention span. You must catch their attention and convince them that they need your product.
Good luck and happy selling!