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Addoway, Inc

KISS: A 5 step approach to building up your brand socially

Years ago we initially decided to write a blog post about effectively growing your business brand online. The main principle of it all was following the old motto "Keeping It Simple Stupid" (KISS), because we all tend to over complicate what we do and in the end all we end up doing is just spinning our wheels. Whenever I begin a new project or try to conquer something long overdue, I make it an effort to always remember to keep it simple and I encourage you to do the same. Complicated is just not cool!

The great thing about the internet is that you can find a new client every single day in a totally brand new place that you didn't use yesterday or you just discovered today. 
We also understand the process might seem daunting or you might even think you just have to get out there and start selling, but it’s not like this at all. We 
decided to re-publish our 5 step approach just in case you missed it, because we believe that if followed in this manner will lead you to better success connecting with potential customers. We hope you enjoy and chime in on the conversation. 

Listen - You might think your first step is to get out there and start talking to your buyers and letting them know what you sell, but in actuality it’s all about listening to what they are saying first. They will let you know where they hang out, what they like and who their other friends are, so instead of meeting one person you are actually meeting three people. When you think you listened long enough...listen some more.

Introduce yourself – So you found a blog about a related topic to what you sell – what’s next? Introduce yourself and let them know who you are and how glad you are to be there as a member of the community. Don’t tell them what you sell or anything yet. What you want to do now is just be friendly and contribute. Do you like those people who just talk about themselves, especially right when you meet them? Exactly! Wait until they ask you a question and in the meantime just learn more about them. People love to talk!

Chime in – So now you have found that blog or forum where your buyers hang out (sellers are buyers too) and they know you want to be a part of the community. Now it’s your chance to respond to posts, ask questions, and comments. This is your opportunity to show them your expertise, so you can begin to build trust. Make sure that your posts are meaningful. Adding posts like: “Awesome! Cool Stuff! Yeah!” will do nothing for your brand. Even on our Addoway blogs you will still see comments like that with a quick link to their store or somewhere offline. This is all SPAM and you will easily flagged as it. 

Listen and Chime in – Yes you still have to do more listening. It’s still not time for you to tell them what you sell or where you sell it yet. You still need to listen to the conversation and contribute meaningful posts. Let your posts build you friendships as trust develops. I know listening is sometimes hard, but you have to do it. This goes for your blog posts as well. Make them meaningful. There is no sense in just copying and pasting a post from CNN into your blog when it has nothing to do with your business. You are doing nothing for your business and just wasting your time. Please don't do this. We know it's difficult to think of something new to post, but it's better to take older posts like we did and repurpose them. 

Promote – You’re building trust and friendships along the way now. You have made meaningful posts, comments and asked great questions. Now you have the opportunity to add what you do and where you do it. You don’t have to worry about anyone feeling like you are selling them anything, because you didn’t do this in the beginning. You took the time to add meaningful information that established you as a credible resource, so now they are going to listen to you and check you out. They are going to share what they read and you are going to build followers. 

The great thing about these steps is that you can be at various steps on different avenues always learning and adapting becoming a more effective communicator, marketer and a business owner. 
Take the time to really get to know everyone. Show them you care about their content and they will return the favor in due time. Remember Rome wasn’t built in a day. The same goes for your business. Success takes time. Now get out there and show them what you are all about! Use this same methodology no matter where you are selling. Again we don't have the answer to everything, but we do have lots of tips that hopefully help you. Thank you. Please share your comments below. 

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Reader Comments  (7)

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Angel | October 30th 2013 at 1383156600

I have a stupid question. Do I have to import all my stupid bonz feedback to sell here or can I just start fresh leaving those dreadful memories behind?
Lori L. Johnson
Lori L. Johnson | October 31st 2013 at 1383213163

Good morning! Awesome read as usual.
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Curious George | October 31st 2013 at 1383220347

Chime in – So now you have found that blog:

Today's (Oct 31, 2013) main homepage blog is titlted:
Autumn is here! Time to dust off the crock pot!

But when you click to read, join in to make comment, there is no such blog, no member and only a big construction 404 ERROR icon.

I have to ask:


Am I being stupid by asking or is there a real person on your end to reply to your blog readers?
Addoway, Inc
Addoway, Inc | October 31st 2013 at 1383222863

Hi Angel,
No you don't have to import your feedback if you don't want to.
Addoway, Inc
Addoway, Inc | October 31st 2013 at 1383223064

Curious George,
Of course there is a real person to reply to our readers silly lol. Who do you think writes these posts? Our blogs on the homepage are selected randomly in rotation. That blog that now shows a 404 error is older and might have been removed after we chose it some time ago. Hope this helps. Blogs chosen are chosen randomly and based on relevance.
Addoway, Inc
Addoway, Inc | October 31st 2013 at 1383223088 - in reply to Wild-Rags-Place

Thanks Lori. Glad you enjoyed it.
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Curious George | October 31st 2013 at 1383225863 - in reply to addoway

Got it!
Good to know!