If you logged into Addoway this weekend you probably noticed that a new social tool has been added into My Addoway called Klout. Many of you have probably never heard that Klout is the standard of influence online. The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score. In the social media industry Klout is actually very popular. So why did we add it?
Well we are so glad you asked. The team at Addoway is confident that we can utilize this information along with our own data that we gather on purchases and in time make Addoway the absolute trusted marketplace on the web.
How? We have a patent pending technology we are working on that will predict these transactions. We believe that as we gather data along with Klout’s vast amount of data our patent pending process will begin to predict confidence rates of transactions before a buyer purchases. Addoway is the first marketplace to utilize Klout’s score to reduce fraud online. Wouldn’t it be great to know that you were nearly guaranteed to have a good experience with a specific seller before you bought? No one does that and we believe that’s the future.
Influence online is value. Influence is valuable information because it indicates advocacy and that trusted relationships have been formed. Bringing value to eCommerce by indicating an individual’s social status will only lead to safer buying decisions, because shoppers can make more confident decisions. The goal is to accurately predict how social activity determines customer service likelihood in the future making shoppers comfortable yielding much more positive results.
Many of you have Twitter accounts already. You spend your time tweeting your products, your thoughts, passions, making friends etc. While you are doing this you are building influence online. You have a reputation, influence, and credibility score and we want to bring that into your Addoway experience to give buyers and even other sellers more of a glimpse into who you are. So when you get some time just click on the Link Klout button in My Addoway and use your Twitter login to activate this information and we will bring it all over for you. You can also connect your Facebook accounts, but you have to have Twitter to have a Klout score.
We have a lot planned for Addoway’s future and with Klout, so we hope you enjoy the addition to your profiles, storefronts, well your entire Addoway identity. Stay tuned for the future as Addoway tries to do something that no one has been able to do before – predict confidence probabilities before you buy.