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What do women want? Part II

Continued from Part I

You want to see sales soar and all will be blissful.  What is wrong
when sales do not magically adorn the Profit & Loss?  Does the enchanted
forest begin to appear frightening?  It should not be scary at all, but caution should be sensible enough to plan ahead with a well-exercised mind.  Try to keep the horse in front of the cart. 

Is it enough to create product flyers, brochures and fancy labels, a
most fascinating website?  Or maybe one is thinking, we will tweet, use fb and other social media to bring customers to buy your product!  It might not work as simple as following a yellow brick road to a kingdom of rapid, consistent, and high value sales.   
 

Take a step back for just a bit.  Breathe a little. 

Think about when you were in a classroom.  There were lesson plans and tests and
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What do women want? Part I

How many times do you hear a man say "I just don't understand women". 
Or "What do women want?"  Well, there are times when we simply do not
know how to navigate that simple question.  It can be said, that women also
wonder what men want?  To be sure, human nature is amazing and complex. 

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Keep Calm and Addoway

For those interested in starting up an online business, it can be the most
daunting task to define “What do I want?”, be it man or woman. 

A stumbling block in being successful in such a venture, can be as simple as not knowing what you want.  You have a fuzzy and vague idea of what you want, and to top it off, do not know how to get there.  To the destination, one must have a goal. 

Hopefully you came here because you are ready to take the next step into
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Okay, so I chose not to sell Twinkies, THE Hostess Twinkies

Okay, so everyone out there in the food and beverage industry as online ecommerce merchants is racking up some dough, no pun intended based on Twinkies and Hostess brand products being bankrupt and out of business. Yet, I do sell Nissen and Wonder Bread Hot Dog Buns, at least until I can't find them anymore.  I will be sad to not be able to buy Nissen Canadian White Bread or the Wheat Bread, but time will tell. 

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It would be geared toward my product line to sell Twinkies to others and let them have their products they like, since they will be off the grocery store shelves very, very soon. 

Why?  Why?  I couldn't bring myself to the store to buy boxes of Twinkies.  First of all I don't like them.  Well, that's not a reason to not resell to others who do favorite the cakes. 

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Do you hold the key? ... to the Power of Connection

Do you hold the key to the power of connection?  Is it personal? 

What does this mean exactly?  The power of connection is very strong within social media and ecommerce.  So many publications, journals and blogs write about how important it is
to be connected via social networks, social media and other ecommerce platforms. 

But, what does it mean to hold the key?  Yes, I think it is personal. 
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Well, we all hold the key.  The key is is communication.  Nothing new, but ever prevalent is the strong power of communication.

Without going into the stats, the articles and everything that is written about this subject to date, just want to send out a few notes about a personal experience. 

A few years ago, I sold an item to a buyer.  As we 'communicated' back and forth over a custom item, a rapport was beginning....  Read More

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