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Survey: ‘Frozen’ Dolls Overtake Barbie As Top Holiday Toy - CBS/DC

Oh oh, poor Barbie...the Ageless Queen has dropped to Princess status...

Barbie has been replaced as the top toy for girls as characters from Disney’s “Frozen,” including Queen Elsa, have managed to dethrone the famous Mattel doll.

“Frozen” merchandise has overtaken Mattel’s Barbie as the number one toy being purchased for girls this holiday season, according to a new survey from the National Retail Federation. The survey showed that 20 percent of parents plan to buy “Frozen” merchandise for their daughters, replacing Barbie’s 11-year run as the top toy for girls.

“Barbie has been the top girls’ toy for over a decade, but it is no surprise that Disney’s Frozen has taken the top seat as children have had it on the mind as far back as Halloween,” said Prosper’s Consumer Insights Director Pam Goodfellow. ...more


Alas, all is not bad, as Barbie is still hot! Please see our earlier post of the most popular/most viewed toys on our site. Anna and Elsa are the new queens, and they should be...they Rock GIRL POWER!!  They do not need a Prince to save them..although Kristoff is very handsome and popular, as is Olaf, the Snowman! But Barbie will always be a Star! And Mattel makes both/all of these popular dolls!!

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