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New Coke Ads Defend Safety of Artificial Sweeteners - You Decide!

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The world's No 1. beverage company took out full-page ads touting the safety of aspartame. of ad
.whose basic message is:

Beverages & Health

All beverages contribute to hydration, which is essential for good health.

Today, there is much confusion about the impact of some beverages and ingredients on health.  However, most nutrition experts like the Academy of Nutrition and Dietetics agree that it's the total diet and overall pattern of food eaten, rather than any one food or meal, that is important. All foods and beverages can fit into a sensible, balanced diet that is nutritionally adequate, calorically appropriate, and that is combined with regular physical activity.

Some beverages also contain vitamins, minerals, and/or other bioactive compounds like antioxidants and polyphenols that have potential health benefits. Some beverages are also fortified with additional nutrients like vitamin D and DHA and beneficial ingredients like phytosterols. And, with the exception of some vegetable juices and sports drinks, most beverages are also very low in sodium. In fact, most of the sodium in sparkling beverages comes from the water used to make them.

Beverages that contain sugars and other carbohydrates, proteins and/or fats also provide calories that, like the calories found in foods, contribute to an individual's total daily energy intake. As a result, it's important that beverage calories, like food calories, are managed as part of an individual's overall energy balance strategy to maintain a healthy weight. ...more

and another interactive ad campaign with Taylor Swift:

What do YOU think? Will you stop using anything with Aspartame?

Here is more from

Benefits of Aspartame

workout_lady_ballAspartame is a low-calorie sweetener which is approximately 200 times sweeter than sucrose. The rapid rise in aspartame’s popularity can be attributed to the many benefits aspartame provides… btn_more_oj

Discovered in 1965, aspartame is a low-calorie sweetener that is approximately 200 times sweeter than sucrose. Aspartame is unique among low-calorie sweeteners in that it is completely broken down by the body into its components – the amino acids, aspartic acid and phenylalanine, and a small amount of methanol. These components are found in much greater amounts in common foods, such as meat, milk, fruits, and vegetables, and are used by the body in the same ways whether they come from aspartame or common foods. ...more

and from -

Sugar Substitutes | Aspartame



What is aspartame?


Aspartame is a low-calorie sugar substitute. It is a combination of 2 amino acids, aspartic acid and phenylalanine. It is about 220 times sweeter than sugar and leaves no aftertaste when consumed. It is also known by the brand names Equal and Nutrasweet......

Who should not eat aspartame?

People who have phenylketonuria (PKU) cannot eat aspartame. This is because their bodies are unable to metabolize one of the amino acids in aspartame, phenylalanine.


Benefits of aspartame



  • Does not contribute to tooth decay
  • Does not have an aftertaste
  • Can extend the sweetness of certain flavors, making them last longer



Is aspartame safe?

Aspartame is one of the most researched sugar substitutes available in the United States, with more than 200 studies examining its safety. There has been a lot of misinformation about aspartame since it came onto the market in 1981. However, studies have concluded that it specifically does not cause headaches, seizures, Alzheimer’s disease, Parkinson’s disease, lupus or multiple sclerosis. In fact, no unsafe health consequences of aspartame have been identified. ...more

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