My first visit at Books-A-Million
On a recent trip to Portland, Maine I found myself with a little extra time on my hands. Normally, I'd stop at my favorite music store, The Guitar Center, to browse and find a reason to purchase a new toy. But alas, it was early and they don't open until 11:00 a.m. No great surprise, they are musicians afterall. So I immediately switched to plan B and went over to the mall to visit the new book store that had taken over the "Borders" space. I'm guessing that they were at least impressed with the way that Borders marketed as you would have been hard pressed to notice a difference (at least in terms of layout) between them and the new company, Books-A-Million. No matter, it will make finding what I want that much easier. And sure enough, the magazine rack was where it had previously thrived, right next to the "coffee shop".
After finding what I was looking for, an issue of "Computer Music"choke full of sample wave files, I made my way back to the registers. Again, exactly where they previously had been. Now, here's the point that I labored so long to get to. Obviously, I'm still interest in buying in a "brick and mortar" store or I'd be sitting in the coffee shop ordering on Amazon, a fact that I would think they'd apprieciate. There were no other customers in line, and being early morning the clerk was certainly in no rush to expediate my sale. But that's what he did. Rang me up and sent me on my merry way without so much of an offer to sign up, join up, or whatever you have. A totally missed opportunity to sell me on the many benefits of being a "Books-A-Million" customer! A word to the wise. The next time you take a moment from listing books online to ring someone up, acknowledge their presence in your store and make them feel like they're welcome.