Virtual reality or VR has actually been around for quite some time, but for many people, it is a relatively new concept. Whether you’re a marketing professional trying to determine how VR will fit into your promotional campaigns or a regular end-user curious about how this technology will affect your life, you need to understand the basics. Here are some of the most frequently asked questions about VR.
Is Virtual Reality Technology Just a Fad?
Some industry experts say that it might be a fad, but statistics tell a completely different story. Virtual reality is likely to stay for the long haul. Giants like Facebook, Google, and Samsung have already thrown their weight behind virtual reality tech; in fact, they have produced amazing content and headsets. Of the top 10 global technology companies, eight are now invested—quite heavily—in VR.
How Big Will the VR Market Get?
Counting augmented reality (referring to images that are superimposed over the real physical world), VR may soon supplant the mobile industry. Studies show that VR and augmented reality will be a $150 billion industry by 2020. This means that tens of millions of people will tune into VR content via console, mobile device, or headset. There are certainly some huge opportunities for marketing.
Isn’t VR Just for Young People?No—not at all. Virtual reality will likely be adapted by a large audience and is certainly not just for ‘young’ consumers or gamers. A majority of Baby Boomers (those between the ages of 51-69) expressed a lot of interest in virtual reality technology. That said, young audiences will certainly make up the lion’s share of VR consumers. Almost 80 percent of kids in Generation Z (ages 10 to 18) are interested, and Millennials follow suit.
What are Good Examples of VR in Action?One of the best recent examples of VR technology is Audi’s virtual showroom, where people allowed exploring the car brand’s newest models in vivid VR detail. And then there’s Surgical Theater LLC, which has launched a new division specializing in using VR technology in medical surgery. It allows surgeons to ‘fly through’ the anatomy of a patient prior to surgery. And if you loved the film, ‘The Martian’ then you will enjoy ‘The Martian VR Experience,’ which is an immersive and interactive VR adventure that lets you experience key scenes from the movie in an impressive 360-degree virtual environment. About the Author
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