Running a start-up or a small business may be challenging especially if you have limited funds for promoting it. Luckily, there are simple and effective ways to promote your business without spending too much. Instead of relying on traditional advertising methods like TV and radio commercials or print ads, you can consider having promotional coffee mugs made. Promotional coffee mugs can help promote your brand and help your business establish excellent rapport with your customers.
The Ad Specialty Institute found that nothing beats promotional products when it comes to the cost per brand impression. Brand impressions occur each time an ad is seen or viewed. Hence, every TV advert you see during primetime is counted as a brand impression for the business it is representing. The same institute noted that promotional products can deliver better or similar ROI than other promotional means, without the interruption that comes with other advertising methods. With coffee mugs, you do not have to continuously pay for air time or ad space just to get your brand out there.
Promotional coffee mugs can encourage your target consumers to buy from you or sign up for your service. Customers are more likely to patronise a business that gives them freebies. So why not distribute coffee mugs that bear your company name and logo? Anyone who uses them will instantly remember your business and recall the service or product that you offer. High-quality promotional coffee mugs can create awareness for your business in the most cost-effective way possible and can be used in any imaginable setting—in the home, office, your store, restaurant or cafes, and schools.
It is important to choose the right supplier when having promotional coffee mugs made for your business. Make sure that the supplier uses high-quality materials like ceramic, bone china, glass, and stainless steel, and that they use proven and long-lasting printing methods to make sure that your logo and details will not fade. A High Fired Print is one of the most durable printing methods that can be used on coffee mugs. Where a Dye Sublimation Print can be dishwasher resistant and also produce the greatest range of colours and the most vibrant colours possible to any print process. Some companies can provide professional laser engraving on Stainless Steel coffee mugs, too.