If you haven't heard already, Forrester Research  reported last week that online holiday sales are expected to grow 15% in 2011 to reach nearly $59.5 billion, compared to $51.7 billion last year. How incredible is that? Forrester even indicated that while 58% of online consumers said that they are more price sensitive this year than they were previous years, they are saying that 12% of the overall 15% growth will actually come from increased consumer spending.

So the good news for us is that even though they will be checking out prices more and more this year, shoppers will be spending much more than previous years. But honestly who doesn't check out prices before they buy? Everyone does this for the most part. Consumer confidence is actually up and people feel better about spending more, which means you need to be...  Read More

DID YOU KNOW?

Addoway was featured on the Today Show last week as the safest shopping site during the holiday season by ShopSmart Magazine? This was a significant mention for us and validates that we are headed in the right direction as the safest shopping destination out there. This incredible mention has boosted traffic and sales in all the right areas and garnered us the attention we have been waiting for all this time. November is set to be our best month ever!!! We hope you are as excited as we are right now to be a part of the Addoway community. 

HOLIDAY NEWS

We just finished reading the Auctionbytes Survey on the holiday shopping season today and it looks like 50% of the respondents indicated that their sales were lower in October of 2011 then last year. This is definitely not the news everyone was expecting, but we are glad they gathered...  Read More

We initially began discussing what we called "HI" or "Human Interaction" when we first launched Addoway back in April of 2010. It was an easy way for us to define the return on investment of your time spent in the social sphere. We built Addoway on the notion that people want to buy from people they could trust and the easiest way to show you how you could trust someone is to show you their “social activity” online. Show you where they are, what they are doing, and how active they are online. Hence one of the reasons we introduced Klout scoring into the equation. People love talking with each other, so you could use this to your advantage.

Just to bring you back up to speed, Human Interaction or what we call “HI” is the act of communicating openly to another individual. It can be online or offline, but the key is that it has a...  Read More

Hey Addowayers, 

Did you get a chance to enter the "Welcome To Fall" Contest in October? We received an incredible amount of entries and we are so excited to announce our 3 VERY LUCKY winners. So without further ado here we go:

The Grand Prize Winner of the $200 "AddoSpree" goes to Juanitamart47

The 2nd place winner of the $100 "AddoSpree" goes to Paparazzi

The 3rd Place winner of the $50 "AddoSpree" goes to GensVariety

Congratulations to our Addowayers who won this year and thank you everyone for entering. Our team will be contacting the winners individually to go over what you would like to purchase on Addoway, so keep on the lookout for an email from us. 

Please stay tuned for the "Welcome to Winter" Contest. We hope you were excited about the prizes this year and we have every intention of continuing this theme...  Read More