I am glad you asked and it's time I shed some light on the subject and why it is important especially on AddoBlog Day.  

"Transparency in eCommerce is the method by which an individual or individuals promote free and open access to their business, those who run their business and what their business is all about."

Now you don't need to provide every little personal thing about you. You can actually leave out a lot of personal information when you are becoming transparent as a business owner, but what is important is that you share as much information that you are comfortable sharing, so that your clients and customers can feel a connection with you. Yes a connection. Connections are real important. What value are you trying to bring every day, when all you do is lower your prices to compete? And how much fun is that anyway? Competition...  Read More

Take a look around and I am sure you will agree that a lot has changed in the online world for merchants. Competition has increased all around us making it harder to make a respectible profit. Selling platforms have increased giving you more options to choose from, but also giving you even more obstacles at the same time. Should I try this one or that one or both? Should I sell the same items on each platform or separate? Believe me, we understand, but we are here to help.

The means to which we can reach our clients and they can reach us has increased as well. It’s important to always be moving forward, always looking for what you aren’t doing and/or improving your existing methods. But we know it can get daunting at times and this is why we wanted to post some easy to remember tips as you continue into the unknown...  Read More

As I am sure you are all well aware, it’s is very important to accurately describe the items you are selling in as much detail as possible. They are just as equally important as your photos, but what does that all really mean?

Do I just Google my items and then copy all the descriptions that are out there and then make sure they are all in my descriptions on Addoway? No! This is actually not good at all. This will do you more harm than good. I know it can be time consuming just thinking about what you want to say, but we are here to help. Note: You don’t just get writers block during AddoBlog Day.


Try to think about your products being in your hands and in your potential buyer’s hands for a minute. Paint a picture in words on what the experience is like, so when buyers are reading your descriptions they can paint that...  Read More