If you logged into Addoway this weekend you probably noticed that a new social tool has been added into My Addoway called Klout. Many of you have probably never heard that Klout is the standard of influence online. The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score. In the social media industry Klout is actually very popular. So why did we add it?

Well we are so glad you asked. The team at Addoway is confident that we can utilize this information along with our own data that we gather on purchases and in time make Addoway the absolute...  Read More

There is no denying the fact that social media is an effective tool to drive user engagement (conversations), sales, and awareness for your brand. We all kind of know it works. You post your items online in your news feeds combines with other informative posts and people come and check out what you have to sell. Sometimes they comment and sometimes they share and the cycle continues. 

They know who you are, so they are interested in seeing more from you, so you continue to provide this information weekly, sometimes daily.  But often times an important question arises as you get more involved – Which medium should I use more of Twitter or Facebook? And then this spawns other questions like: When should I tweet? How many times should I post a message? Who should I follow? Why doesn’t anyone like...  Read More