Include Relevant Search Words in Your Listing Titles For Optimal Search

They often say, "A picture is worth a thousand words," but what if no one gets an opportunity to see your pictures or even your description or anything for that matter? Your pictures are very important in keeping your audiences attention; your description, essential in describing the items every detail, but what catches their eye? Some will say it's the pictures, but in this section we will discuss how the TITLE really captures your audiences eye and the remaining factors keep them and take them toward the checkout process.

The title of your listing is the MOST important piece of your listing. End of the story. I could end this blog post here and that's it, but I won't of course. 

The title is essential to your search rankings and more importantly your relevant search rankings. Relevant search basically means items in search come up in order of relevancy to the search performed. The search algorithm ranks items in order of most relevant to what was searched. So what does this all mean to me? It means you want your item to come up in relevant searches as the best match or one of the best matches for what the buyer types into Google or Bing. 

Let's take for example someone selling a, "Six piece Wood Table Set." This is not a bad title at all, but it will only get those buyers who are searching for exactly a six piece wood table set and not those looking for a "Dinner Table" or a "Coaster Table." This will not come up in the top relevant search unless someone just types Six Piece Wood Table, but how many of those do you think are listed out there on the web? Too many to count! 

A savvy seller would list this as, "Coaster Wood Dinner Table, Six Piece Set."

How specific is that title? I typed it into Google and I got 1,020 results by relevancy. When I typed in the initial title, I got 112,000 results. 

Where do you think you have the better chance of being seen? Do you see the difference? You get those buyers looking for Six piece sets, Dinner tables, Coaster tables, and Wood Dinner Tables. It is very important to include the Brand Name, because many shoppers are brand shoppers and only go for specific brands over price.

Now the same came be used for our blog posts. Take a look at the title of this blog for example? How specific is the title? Is it too long? Would you have titled it differently? Feel free to let us know below. 

Listing Tips:
Be specific, but not too specific (Don't just add words for the sake of adding words) 
Always think like a buyer and include brand name (What would you be looking for?)
Try searching different variations of your titles in Google or Bing (TEST! TEST! TEST!)

Selling is an art form and one that cannot be mastered overnight. Spend time and you will be successful.