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Addoway, Inc

8 Tips for a Successful Holiday Season Run

The holiday season is upon us. Some will actually say that the holiday season already started back in August. Without going into a shouting match on who is right and who is wrong, let's just agree to disagree and say, "It's Time!" It's time to start checking inventory, getting your email lists ready and organized, checking your listings images and even prioritizing your tasks as we inch closer. I will go as far as to say that the latter is the most important. It's important to make sure you are ready for the rush. 

How many marketplaces are you on this year? One? Two? Four??? Have you added more or scaled back your efforts from last year? Are you on niche marketplaces or broad ones like Addoway, eBay and Amazon? The answer is: It doesn't matter right now. 

We want to sell and we want to sell a lot during the holidays. It is not just about the money. Money is very important, but it's about the fun we have selling this time of the year. Am I wrong? Going back to the years I sold, I always had the most fun during the holidays. Of course they were the busiest and the most hectic, but the clients were so easy to please and were always overjoyed to get something they loved from us. So before you read any further try to remember the holidays and the fun and enjoyment YOU bring to your customers.

1. Don't forget what you sell

It's easy to get closer to the holidays and see products that people are liking that are not part of your collection and get a feeling to buy some in and resell to be a part of the madness. DON'T DO IT! Don't be part of the madness. If you haven't thought about the product(s) already and planned to bring some into your inventory you are only going to give yourself a headache. 

2. Don't Add New Suppliers

This only applies if you are a drop shipper, but this is part of Tip 1. You don't want to add mayhem to you and your business life right now. You have planned planned and planned some more. Don't mess it up by adding unknowns right now. 

3. Make Sure You Ship Worldwide

I can't tell you how many shoppers buy from sites like ours and eBay that are overseas. I know it's a challenge to deal with a new language and currency, but trust me - you are missing out. If you have the tools to track the locations of your shoppers check to see the percentage of international shoppers. It might just surprise you. 

4. Make Sure You Have Plenty of Inventory

You know what sells and doesn't. Just make sure you have enough and not too much. When? Right now. Make sure right now. Don't go to Tip 5 until you go check your inventory. Yes even if it takes two days to go through it. Come back and continue reading after. 

5. If You Can Go Niche, Go Niche

I know on Addoway we are not a niche marketplace, but this doesn't mean you can't be a niche store. It is much easier for a shopper visiting your store to browse other items and buy more when you are selling similar items. Sometimes it can hurt your business when you sell clothes, candles, and couches. Nothing matches. 

6. Thank. Thank. And Thank Some More

We are confident you already do this with every communication and order you receive, but it is even more important this time of the year. Thank potential shoppers for visiting and asking questions whether it's through your store, email account or on Facebook or Twitter. Even thank another seller for mentioning you online. They have to purchase too! Once the holiday season is over you can then spend time sending thank you cards and reminding them that your store is always open and that you appreciate their business. 

7. Don't Ever Give Up On Social Media, Especially Now!

If you have been using Pinterest, Facebook and all of the other social sites, don't stop now. Did you know that 65% of Shoppers Tap Social Media for the Perfect Gift? Shoppers are influenced by what their friends post and what they find online. If you are not using it by now, you need to get on that bandwagon. It is never too late. 

8. Don't Forget Old Fashioned Email Marketing

Email marketing will always be a HUGE generator of the most sought after form of marketing - "word of mouth." It is also one of the most important forms of marketing. You have lists of old buyer's right? Well, send out a nice "The Holidays are Upon Us" or "You bought from us before and you might like this" card. Something simple and not too markety (no it's not a word, but I am going to use it :)). 

We hope you find a lot of success this holiday season. We know you have a lot of options and places to spend your time and we do appreciate and thank you for spending time with us. This year might have been more challenging for you, but remember that triumph comes from challenges and this holiday season can easily turn around any kind of year you might have had. There are so many great successes in your business - you just have to open your eyes to see them. Please share any tips we might have not added as we would love to hear what works for you. Thank you.

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Reader Comments  (32)

Monty | September 23rd 2013 at 1380000345

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Joe Leach   | September 24th 2013 at 1380049275

What payment options do you use for International shipping? Thanks Joe L.
Addoway, Inc
Addoway, Inc | September 24th 2013 at 1380083091 - in reply to Joe Leach

The most accepted method of payment is PayPal. Do you sell anywhere else? If so, what payment methods do you prefer to use? PayPal is obviously not the only one, but the one we have for Addoway right now.
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Arnie | September 25th 2013 at 1380138772 - in reply to Joe Leach

Appears to be some good sellers here!
Addoway, Inc
Addoway, Inc | September 27th 2013 at 1380299378

Yes Arnie we have some really great sellers on Addoway. Thank you for stopping by and reading.
 | September 27th 2013 at 1380310639 - in reply to addoway

To CEO Fredrick Nijm:

Hello sir, I am happy inform you that I received a $50 Gift Card along with your message Dated: Sun, 22 Sep 2013 05:02:34 +0000:
Your gift card should arrive in the next 5 business days.

Fredrick Nijm
Follow us on Twitter @addoway -
Like Us on Facebook -
Become an Addoway Pro Member -

In addition, I would like to publicly THANK YA for everything Addoway represents.
Let's make 2014 a bigger success ok? Thank ya again, Moon


To Arnie (above): If you're thinking about selling here, please leave me a message because I like to shop late at night and look forward in seeing more and more merchants arriving here soon.


I am so much "liking this site" plenty!
Addoway, Inc
Addoway, Inc | September 28th 2013 at 1380437739 - in reply to Mooncoins

Thank you for stopping by and leaving a comment. We appreciate your support.
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Elly May | September 29th 2013 at 1380510890

I enjoyed reading your tips;however, it appears that many merchants selling on bonanza are getting violations with messages "if ANY bonanza seller" happens to promote their own Addoway, Amazon, Etsy or their own webstores then Bonanza creates a violation strike stating sellers are in violation of their Terms. Imagine that!

Here is Addoway, a willing and able site permitting Addoway Merchants to add their other sites they sell on leaving the consumer choices to decide "where to buy" when ready WITHOUT worry or concern but grateful just for visiting Addoway. This is good!

Yet, there are Bz merchants now "in fear" to promote here with their Bz link for this.

How does Addoway feel about this knowing quite well that at the end of the day, the consumer will decide which site to buy from?

The reason I ask is because you've stated:

How many marketplaces are you on this year? One? Two? Four??? Have you added more or scaled back your efforts from last year? Are you on niche marketplaces or broad ones like Addoway, eBay and Amazon? The answer is: It doesn't matter right now.

Will I guess it "does matter" especially for those Addoway Merchants that also sell on Bonanza getting unfair violation strikes just for trying to "sell & survive" on the net.

Where does one "draw the line" in making BETTER DECISIONS on where to sell now that the holidays are approaching?

What appears healthy is that I get the impression Addoway is "NOT constantly looking over their backs" nor in fear of unordinary because the ordinary, at the end of the day, is to decide to surrender to idiots or make better choices of avoid becoming an idiot.

Why should we buy or sell on Addoway please?

Thanks, EM
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Etsy Pulls Vintage Rug From Under Us | October 1st 2013 at 1380662903

Hi everybody here at Addoway. I guess some of you have already heard the news about vintage sellers on Etsy to end in January.

Will Addoway be opening your welcome doors for vintage resellers?

As many have just now heard, Etsy will be letting go of all their vintage merchants that resell vintage items in January.

Should we be making it known to our vintage reselling peers that Addoway will permit us to resell our vintage wares here please? Thxs, Harriet

- Here's what many of us just received couple hours ago. I've shorten the email with the "vintage part"

Dear Harriet: In our new, simpler guidelines:

Re-selling — purchasing a new, finished product you had no role in creating and selling it to someone else unchanged — is still not allowed.

Sellers tell us that our policies for shops with handmade items have become confusing, intrusive and restrictive. It’s time to give those policies a renovation.
Chad - CEO, Etsy
Addoway, Inc
Addoway, Inc | October 1st 2013 at 1380663506

We actually have an Etsy importer so we are always and have always welcomed Etsy sellers. Come on over to Addoway and let us know how we can help. Vintage is a very popular category on Addoway so please tell your friends to come to Addoway. Thank you for stopping by.
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Nellie | October 4th 2013 at 1380896824 - in reply to addoway

Does Addoway have a Bonanza importer?
Addoway, Inc
Addoway, Inc | October 4th 2013 at 1380899333

Hi Nellie, yes we have a Bonanza importer.
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Angelica | October 4th 2013 at 1380921234 - in reply to addoway

Can we transfer our listings from Ecrater here?
Is feedback also processed?
Ecrater is going nowhere now that GW (Google Wallet) is no longer a payment option these next few weeks.
What pay options does Addoway offer please?
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Zelda | October 10th 2013 at 1381471191

I just found this by way of your sellers list and some of us at Zibbet are looking for a fresh start too. Handmade & Vintage is the wave of the future!
elainesplace | October 11th 2013 at 1381495281

Talking about gifts and the gift giving SEASON! I have a gift for CEO Fredrick Nijm...from Paparazzi, Montrose and Mooncoins.....A THANK YOU for all you do and for having ADDOWAY! All you have to do is travel to my store ELAINESPLACE, and choose 1Lb of any of my delicious candies! Yes, thats right, any~Please let me know your choice and where you would like me to mail it too....How easy is that? I am setting up, but there is plenty to choose from. Fudges, barks, toffee....all freshly home made. Easy shopping for the HOLIDAYS! Stop by anytime...Happy Holidays EVERYONE!!
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Genie | October 11th 2013 at 1381511947 - in reply to elainesplace

You sell fudge here? It looks delicious. Nice to finally see homemade products.
Addoway, Inc
Addoway, Inc | October 11th 2013 at 1381532503

Hi Zelda, we do not have an eCrater importer unfortunately, but welcome to Addoway. We have an eBay, Bonanza and Etsy importer right now

And thank you Elaine, we will have Fred contact you through messenger on here. That is too kind of you and Paparazzi, Montrose and Mooncoins.
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Delilah | October 12th 2013 at 1381637306 - in reply to addoway

You have merchant Paparazzi selling here?

Oh my. You are one lucky site if he's selling his ads on your site.

I have got to tell the girls at the office to visit this site for the holidays.

How can non-members contact Paparazzi please?
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Elainesplace | October 13th 2013 at 1381696199

Thank you, Genie! Stop in anytime...
Thank you, ADDOWAY, Inc.....
elainesplace | October 17th 2013 at 1382014419

Addoway, Inc...Has CEO gotten message yet? Thank you!
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Harriet from Etsy | October 17th 2013 at 1382015590 - in reply to elainesplace

Do you also makes jams and preserves? You candies look so good. Harriet
elainesplace | October 18th 2013 at 1382117504

Harriet...thank you so much! no I don't, wish I did!! that would be really neat! Elaine
3rd Rock Home
3rd Rock Home | October 18th 2013 at 1382160303

Oh, WOW!

I didn't realize Etsy was kicking the vintage sellers to the curb in January. I just today decided to list a few vintage items on there to see what results I'd get. Sad that they are alienating the vintage niche sellers.

Thank you Fred & Anthony for all the hard work you've done to make Addoway a place where all sellers are welcome :)
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Elaineplace | October 19th 2013 at 1382191955

WOW! No more Vintage as of Jan.? you really do have to list on several sites to get your things out there! What a shame, wish there was ONE site to list all....
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Teena | October 19th 2013 at 1382217646

Planet Earth Thrift Company: I just kicked off Etsy because of the new review (feedback) feature. With buyers leaving 4 stars or Less rating, their system will create glitch error delays disallowing new vintage items to be added into your shop. Then a follow email is sent saying that buyers expect sellers to provide 5 star service and has place my items on hold until January 01st. This was first and only low rating from buyer. Imagine that! Most vintage sellers really don't want to go to AF but it was recently mentioned in the forum topics that Addoway permits vintage merchants to set up shop if they're not seeking to go to AF or ZBB. I wish someone would promote Addoway on other sites in order to create some type of awareness before the holidays arrive. Its so much work to start over. Teena
johnmac | October 22nd 2013 at 1382494040

Hi, this is a very interesting article and I have enjoyed read
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Nguyen | October 23rd 2013 at 1382517679 - in reply to johnmac

Does anyone know when is the next blog out here please?
elainesplace | October 23rd 2013 at 1382534895

TEENA, I was wondering where the FEEDBACK disappeared too! Sorry for them doing that to you.... Have a good day! Elaine
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Jeremiah | October 26th 2013 at 1382788060 - in reply to Jeremiah

selling is an art.
are you an artist too?
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Tagger | November 5th 2013 at 1383659218

Tags? How is tagging done on your site for those that might not use other options mentioned with Social Media? If a seller is creating an ad, are there tag features within the "create an ad" section they can use? Please explain (in detail) how tagging is done for your new merchants that are just now starting simple from scratch. Thanks
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Loretta | November 13th 2013 at 1384409184 - in reply to Jeremiah

Is your fudge fresh? Looks delicious.
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K. Svehaug | December 10th 2013 at 1386694418 - in reply to elainesplace

Does anyone sell candy, fudge or brittle here? We're looking for homemade and not pre packaged (retail) please?