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"Encouragement" in Social Commerce - What? Huh?

"Encouragement" in Social Commerce - What? Huh?

I don't know if you are like me but I tend to step back and think about what I am doing when I sit at the computer and do things on the internet.  I wonder about the impact of my words, keep a few Tuit lists in front of me and pretty regularly think about the changes I am seeing.  [FYI, a bit OT and a bit not-OT - A "TUIT list" is a type of To Do list where you say "I'll get on that as soon as I get around to it.  The hazard of a list like that is if it grows longer and longer you aren't really making changes in what you are doing.  You're only making some silly list longer and wasting a piece of notebook paper].

About three years ago I got involved in "social commerce" - (selling online with innovative Web 2.0 stuff like Facebook, Twitter and blogging) - and made a strong commitment to myself to offer up encouragement to others while I was doing it.  Bamm, a couple years down the road and here I am.  

My current goal is I want to be a social influencer online who is thought of as encouraging and committed to what I am doing.  "So what does that mean Dude?" I asked myself this morning.  In a way I have no clue what a "social influencer" is, what I am committed to and what the results of my encouraging words are  ...and that is a bit whacked because here I am doing it.  In plain English, I am a dude writing a blog about a subject he is admitting to ignorance about.  That's where the "What? Huh?" comes in to it.

I think the whole ball of wax here is built on the core subject of encouragement.  Personally, I want to see encouraging stuff when I go online because it helps me to feel like I am not wasting time and energy.  The Three Stooges flicks are hilarious and I could go pop their DVDs in and laugh for a while instead.  [Laughter is always the best medicine for life stressors you know].  I could multi-task and do both at the same time - social commerce AND Three Stooges but things would inevitably get mixed up in my mind.  Better off sticking to one or the other and following KISS.  My wife knows all to well that I love going online and laughing while I am doing it and pretty simply, she knows how confusing I can get to other people as a result.  She gets my punchlines but a lot of people miss out.

I don't know if you know this but "encouragement" is a bit tricky to define.  It's a noun is about all I can say about the word.  You and I could define it in entirely different ways.  For example, socially we give encouragement to our family members when they are down.  You might tell your Mom "I love you thanks for being my Mom" and I might do something passive like let her make me a nice dinner when she really feels like it.  My Mom won a Statewide piemaking contest in Indiana when she was a kid and I think that is one of the big reasons why I am here.  She loves to cook and my Dad loves her for doing it, especially when she is cooking for everyone else she loves.  Does it mean a lot to her when I come to the dinner table?  It means the world to her.  You give encouragement online in a zillion different ways and get it from others in a pretty big bucketful of different ways too.  See what I mean about the trickiness in defining the word?  

I think encouragement in social commerce is all about attempting to motivate others to succeed at what they are doing, helping folks to overcome common obstacles that block their path along the way and, probably most importantly, offering up the big-picture idea that someone else is online with them who is trying to be encouraging the best he can.  Doing stuff online in social commerce like those things above "encourages" me, whatever that means.  Am I working on my goals and making my Tuit list a bit shorter?  Who knows?  I know I have no clue.  Do you need encouragement like that?  You can bet on it.

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Reader Comments  (37) | June 26th 2011 at 1309091777

Exactly. Perfect description of my feelings and thoughts. Thanks, Brian, for stating it so simply.

Brian J Wood
Brian J Wood | June 26th 2011 at 1309092339

yw and I am glad I helped encourage you Ilene. Go get 'em and good luck!
anastazie | June 26th 2011 at 1309103302

Love the blog, and the tuit list, mine keeps getting longer, and one day i will just chunk it and get 'tuit'....
Brian J Wood
Brian J Wood | June 26th 2011 at 1309104773

That's the spirit anastazie! BTW, I'll sell you a new TUIT if you want one. They're round and pretty easy to find online.
Fredrick Nijm
Fredrick Nijm | June 26th 2011 at 1309108194

Great post again Brian. You are exactly on point with encouragement. Keep up the great posts.
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Michelle   | June 26th 2011 at 1309111824

I love your post.. I love all the things I see you do to encourage others and all the support you share online. Encouraging and supporting each other online is a wonderful feeling... it is one of those things in life that it seems the more you freely give the more you get.. I feel blessed to have gotten a chance to meet you and share with you online. ~Thank you!
Brian J Wood
Brian J Wood | June 27th 2011 at 1309208350

tx for the "ty"s Fred and Michelle. I am encouraged by your comments and might Addo-blog some more about this subject ...when I get a round Tuit. Ironic when you think about it
BargainBasement | July 12th 2011 at 1310511169

Wise words!
Enchanted Jewelry & Collectibles
Enchanted Jewelry & Collectibles | July 12th 2011 at 1310519155

Super blog! I think I need to take my tuit list and chuck it before it gets too out of hand, lol...
Pacesetter | July 13th 2011 at 1310569514

Great read, Brian, thank you!
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BeewitchingItems | July 13th 2011 at 1310581588

Really good stuff year and I thoroughly enjoyed reading it. I should have a Tuit list myself!! Maybe someday I will get 'around to it' :)
Linda Jordan
Linda Jordan | July 13th 2011 at 1310581757

Great post! Thanks for sharing and encouraging!!
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Joyceb | July 13th 2011 at 1310594155

In my world I think "encouragement" is positive reinforcement" of a though, action or idea. And it is important and takes a little effort to accomplish
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Lori Wild Rags Place | July 13th 2011 at 1310611268

Awesome read and thanks so much for sharing. BTW, you are a great one, you just dont realize it yet!
Indizona Variety
Indizona Variety | July 13th 2011 at 1310615112

Sometimes I just need a swift kick in the butt to get things done, LOL. If I say anything more I'll be blogging, LOL.
Donna's Stuff & More
Donna's Stuff & More | July 14th 2011 at 1310667234

Great blog - there is never too much encouragement going around!
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Main Street | August 7th 2011 at 1312769124

The etymology of the word is instructive and apt: en courage - to give one courage (strong heart), as in en-able. Nice?
Victorian Rose Inc
Victorian Rose Inc | December 7th 2011 at 1323310128

Thank you ~♥~
Ayuni Gifts of the World
Ayuni Gifts of the World | December 8th 2011 at 1323337179

how come I never read this before? I know it wasn't cuz I was watching the Three Stooges.... lol Must have been too busy tweeting along or something....

Good post Brian!
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Linda Kelly Lee | May 2nd 2012 at 1336005030

I have know you for awhile as one of my favorite Facebook friends. I have seen nothing but encouragement from you to sellers and friends alike. You must have learned that from your Mom. You have always given more than you have taken. I salute you my friend.
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Deborah Andersen | May 3rd 2012 at 1336087524

I agree with you on encouraging others, everyone can use it and it doesn't take much effort to give it. Great post Brian!
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Jeanette Bancroft | June 30th 2012 at 1341091398

I love it! Very well said (as always!)... I know that the encouragement I've received from my 'online family' has been incredibly motivating at those times when I just feel like I can't get up again... there is also a side-effect of receiving encouragement and that is that when I see that someone else is struggling I jump in and say a few encouraging/motivating words to them because I know how much it helps me and I want to pay it forward!
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R Sales Online   | June 30th 2012 at 1341094987

Great Blog Brian, Now you know why I admin 3 Facebook Groups , It's all about encouraging folks, Some may think it is bragging, But that's OK, The folks who are involved in the groups, Say they love the groups. I only sell in one place at the moment and really don't need social media as a way of getting sales, But it is nice to interact with others to see what they are up to, I will say If it were not for Facebook we would not be doing as well as we are, Since by sharing experiences online we found our niche in the market place after 3 or 4 years of trail and error we went full circle back where we started from, Kudos's my friend
cdvdmart | October 18th 2012 at 1350575490

Encouragement is always good - to give and to receive! Great blog post!
Royal Presence
Royal Presence | October 18th 2012 at 1350602432

Wow! Glad you brought this to light again. I was in Italy or on my way when you wrote this. Very inspiring and glad you are of such generous spirit.
Empowering others and believing in them is a remarkable gift.
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ZenGirl | October 19th 2012 at 1350642080

Such a luscious digestible. Thanks for the treat!
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Ronni | October 23rd 2012 at 1350988508

Thanks for the great blog and the well written ideas Always love reading your writings :)
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Brenda Di Domenico Moultrie   | October 23rd 2012 at 1350990144

nice article Brian..very easy to read and point well made..we all need encouragement from time to time ..I know I do...I have days where I just don't feel like doing a thing....thanks for sharing ...
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Kimberly Idalski   | October 23rd 2012 at 1350993889

Love your article. I think I have a dozen to it lists here and there. I like going back to look at them to compare to new versions because as you grow in life and business you realize at certain points what to it's are important and what ones are not. I find my list expanding at times and some I do. Some I cross off knowing that I don't need to do those to feel accomplished. Your article made new smile. Your right to laughter and enjoying what your doing is so important. One thing I love about our group networking together is everyday there is a newer easier way to succeed. I feel blessed to have met such an amazing group of smart helpful people that want to succeed and help others do so as well.
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Dean Designs   | October 23rd 2012 at 1350998738

To me "Encouragement" is a gift. Not everyone cares if you succeed and fall flat on your face. Knowing there are those out there in cyberland willing to help guide and support is a value a person can not measure.
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Carol Speake | October 23rd 2012 at 1351005562

Loved the post Brian, I have a new tuit list either every week or every month depending on how much of it actually gets done.

I like the mix of humor and thoughts that you show when you write. Thanks for sharing and offering encouragement to others.
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MCatherine   | October 23rd 2012 at 1351031975

What goes around, comes around Brain---YOU hero YOU!
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Wood Arts Universe | October 23rd 2012 at 1351037918

Very interesting blog.. Thanks for encouraging!!!
Brian J Wood
Brian J Wood | October 24th 2012 at 1351121477

Thank you for all of the great comments!

I encourage everyone who reads this post to network with online sellers that you admire and respect and to help each other by doing cross-promotions via Facebook, Twitter, Pinterest, Google +, blogging and whatever else you can think of.

I think cross-promotion is a wonderful concept that really works!
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Robert Vayner   | November 24th 2012 at 1353776682

So very on point Brian!

Our world of is powered by the very concept you speak of..

We also say and very much live by 2 simple Rules:

1. "There is no such thing as competition in social commerce, just sharing partners"
2. "1 for all and all for 1"

Within the social grid we all have our own following, our followers have friends, friends of friends so competing is silly because sharing is the #1 form of targeted traffic for people sharing common interest like sales..

Today 10 people who sell same items at the same price cant compete simply because who ever the buyer is closest to as far as trust, loyalty and all the social characteristics we want to fall in place just right to take action/purchase is who that buyer will take action with..

I will even go further AS FAR AS small sellers trying to compete VIA the LOWER/HIGHER PRICE and say that I, you and many sellers/buyers we know will pay more to reduce any sort of risk just like you would offline which is what makes it true SOCIAL COMMERCE

Thank you for all your help on our network, our inspirational Facebook groups (where we all practice what we preach including yourself) but most of all thank you for your early support with our little movement of 1 for all and all for 1!

Your friend first and foremost..
Robert Vayner (founder)
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Katherine Kotaw   | June 27th 2013 at 1372377341

Nice post, Brian, and you demonstrate the message here daily. Generosity is an undervalued gift, but you're proving how invaluable it is.
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Jan   | December 14th 2014 at 1418604637

Brian, you're just AWESOME in every way. Can't thank you enough for all your kind words, and it seems you just seem to know when I need it. God Bless you kind Sir!

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